<aside> 💡 I'm happy to talk to career changers or anyone in their early career about content design or UX writing, personal development for UX writers and designers, or any of the locations I've worked in or companies I've worked with. Just get in touch.

</aside>

Who I am

I'm Natalie. I’m from the east of England, and I live in Bristol with my partner and two cats.

What I do

I'm a digital content specialist. I've worked in marketing, PR, journalism, publishing and design, and with subjects as varied as fashion, learning & development, arts, finance, telecommunications and defence.

I’ve had different job titles, but I mostly call myself a content designer.

Where I do it

Currently, I work for Flo, helping build an experience that makes healthcare more accessible for 230 million+ women and people who menstruate around the world.

How I do it

As a copywriter, I balance precision of wording with pleasing turn of phrase.

As a designer, I use data and research to make decisions about how to deliver information that users need, but also to find out what that is, and where to put it so they can find it.

As a strategist, I am concerned with where that information lives, what we know about it, how we talk about it, where we store it, how long it lives there for, who looks after it, how they do that, how often, and where it is going to go when it dies.

<aside> 👉 You can read more about my work here.

</aside>

Other projects

Speaking

Some pictures of me doing my thing

I got to talk about my love for churches and abbeys (not castles) with David Dylan Thomas at Confab!

I got to talk about my love for churches and abbeys (not castles) with David Dylan Thomas at Confab!

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